Touring the Screen

<div><p>Following the success of prominent feature films shot on location including Tolkien's wildly popular <em>The Lord of the Rings</em> New Zealand boasts an impressive film tourism industry. This book examines the relationship between New Zealand's cinematic representation-as both a vast expanse of natural beauty and a magical world of fantasy on screen-and its tourism imagery including the ways in which savvy local tourism boards have in recent decades used the country's film representations to sell New Zealand as a premiere travel destination. Focusing on the films that have had a strong impact on marketing strategies by local tourist boards <em>Touring the Screen </em>will be of interest to all those working and studying in the fields of cinema postcolonial history and tourism studies.</p></div>