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About The Book
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<p>This title includes a number of Open Access chapters.</p><p></p><p>Tourism has become a key global economic activity as expectations with regard to our use of leisure time have evolved attributing greater meaning to our free time. Tourism is one of the world s largest industries and in many regions it is the single largest source of investment and employment. This new book provides a look at many important issues in the field of tourism and hospitality including understanding tourist preference satisfaction and motivation; tourism and hospitality education; rural tourism and its impact on local residents; the increasing popularity of cultural and heritage tourism; strategies for sustainable tourism; and more.</p>