TOURISM DEVELOPMENT PRINCIPLES & PRACTICES

Tourism today is one of the largest industries in the world. The industry has a great potential for growth in the new millennium. As an industry tourism is a highly complex phenomenon as various disciplines are involved in its study. Therefore it becomes of paramount importance that students as also industry professionals must not only understand but also fine-tune their knowledge of this complex subject.‘Tourism Development- Principles and Practices’ approaches the subject of tourism from the perspective of social science. Some basic disciplines such as history economics sociology and psychology environment accommodation and communication are discussed as these relate to the tourism development.The book divided in two parts covers different dimensions of the subject. Part I covers dimensions such as historical economic organisational and international. Part II examines the service dimensions to assist professionals in understanding and managing the tourism activity. The six chapters in this part deal with planning and development marketing and communication and key product elements like accommodation and travel organisation sector.Divided in fourteen chapters the book systematically covers above various dimensions related to the subject of tourism. The book will be of value to both students and professionals pursuing tourism studies at colleges and training institutes affiliated to both Indian and foreign universities.