Tourism Marketing

<p><em>Tourism Marketing: In the Age of the Consumer</em> offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together:</p><ul> <i> </i><p> </p> <li>Age of the consumer: This book places the customer at the heart of tourism marketing and not the sector’s promotional apparatus.</li> <i> </i><p> </p> <li>Experiences: It highlights the growing consumer interest in the enjoyment of experiences and experiential marketing.</li> <i> </i><p> </p> <li>New media: Social media and e-marketing are given emphasis throughout. Coverage of new media is present in all chapters.</li> <i> </i><p> </p> <li>Global marketplace: Every chapter adopts a global outlook and offers international perspectives. </li> <i> </i><p> </p> <li>Environment and social responsibility: An emphasis is placed on the sustainability of tourism including the concepts of ethical tourism and social responsibility.</li> <i> </i><p> </p> <li>Events: This book treats events as a major tourism marketing topic and integrates events within the concept of experiential marketing.</li> </ul><p>Written in an engaging and accessible style <i>Tourism Marketing: In the Age of the Consumer</i> is richly illustrated and full of actual case studies and examples looking at a wide variety of topics such as slum tourism the sharing economy staycations event bidding coping with COVID-19 air travel emissions and many more. Four features add interest and bring greater pedagogical value – Quick Bytes Case Studies Industry Voices and Vignettes. This will be essential reading for all tourism marketing students. </p>