Trade Marks in Theory and Practice

<p>This book is concerned with the nature and function of modern trademarks a subject which has been surprisingly ignored by contemporary writers. There is a large and quite technical body of rules which regulate when people may use particular symbols in a particular way. These are the symbols which permeate everyday life and which from time to time become cultural icons. There is also a large body of writing on the economic functions of trademarks. The aim of this book is to offer a systematic examination of the function of trademarks and the purpose of the law protecting trademarks within the context of the economic function of this branch of the law. <p/><br>One of the main premises on which the work proceeds is that the modern trademark is a creature of the post-industrial consumer society that has been protected for fear of the anticipated consequences of not providing protection. This forms the backdrop to a careful examination of the law of trademarks and related areas such as merchandising brand advertising trade dress protection and comparative advertising and informs the author's legal analysis and conclusions.</p>