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English
Hardback
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About The Book
Description
Author(s)
<em>Trade Marks Brands and Competitiveness</em> brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth the relationship between trademark law and brand strategy and the building and repositioning of individual brands as case studies in the effects of competition.
Piracy-free
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Details
ISBN 13
9780415776936
Publication Date
-12-02-2010
Pages
-254
Weight
-499 grams
Dimensions
-152x229x15.87 mm
