Traditional Decision-Oriented Approaches

<p><em style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>Traditional Decision-Oriented Approaches: Attitude Information-Processing and Features-Perceptions-Affect Models</em><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)> by Morris B. Holbrook offers a deep exploration of foundational models that have shaped the understanding of consumer decision-making. This insightful book provides an in-depth look at the classical approaches that focus on consumer attitudes cognitive processing and the intricate relationships between product features perceptions and emotional responses. Holbrook integrates both quantitative and qualitative perspectives presenting readers with the models that underpinned early consumer behavior theories.</span></p><p></p><p><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>As a crucial resource for scholars and professionals this book bridges the gap between traditional theoretical frameworks and contemporary marketing strategies. Holbrook's work continues to be a benchmark in consumer behavior making this volume an essential addition to any marketer's library. With extensive references detailed analyses and clear models this book is an invaluable tool for understanding how decision-making processes have evolved and how they continue to influence consumer research today.</span></p>