Transformation In Times Of Crisis : Eight Principles For Creating Opportunities And Value In The Post-Pandemic World

<p><b>Winner of the International Business Book of the Year Award 2021</b></p><p><b>Winner of the Silver Stevie for Best Business Book</b></p><p>“I wish I had written this book!” – <b>Philip Kotler</b> Father of Modern Marketing<br> <br>This urgent and timely book by a visionary business practitioner Nitin Rakesh CEO Mphasis and award-winning academic Jerry Wind Lauder Professor EmerIt's Wharton bridges the worlds of industry and academia to bring you the knowledge that can help your business thrive even in a crisis. This book is a gamechanger for businesses large and small enabling them to customize and implement a winning strategy by using the book’s eight principles and tools to seek out opportunities for long-term value creation in a post-pandemic world. <br> <br>“I am sure other leaders will find their book as relevant as I did.” -  <b>Keith A. Grossman</b> President Time Magazine<br> <br>“Businesses either need to seize the opportunities created by that disruption or risk being left behind. Rakesh and Wind provide a smart guide to the first option.” - <b>Alan Murray</b> CEO Fortune<br> <br>“The authors of Transformation in Times of Crisis provide a smart tangible approach to help companies emerge from crises not only intact but stronger.”– <b>Manny Maceda</b> Worldwide Managing Partner Bain & Co.<br> <br>“The eight principles in this book form a great framework to change our mindset and focus on the right implementation strategy to survive and succeed in the next normal.” – <b>Debjani Ghosh</b> President NASSCOM</p>