Transforming Public Relations

<p><em style=background-color: rgba(255 255 255 1); color: rgba(51 51 51 1)>Transforming Public Relations: AI and Social Media Strategies</em><span style=background-color: rgba(255 255 255 1); color: rgba(51 51 51 1)> is designed to help readers better understand and navigate the discipline of public relations in the digital era. The textbook focuses on the ways in which the emergence and rise of social media and AI have impacted the field. It equips readers with the knowledge they need to succeed in an ever-evolving media landscape.</span></p><p></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(51 51 51 1)>The book introduces students to the core principles of public relations within the context of the social media landscape and then addresses how the profession has evolved considering these technological developments. Readers learn about evolving communication models how to leverage AI and social media in public relations research ethics and how to guide public perception regarding AI and social media. Additional chapters discuss media relations corporate relations crisis communication government relations nonprofits working with celebrities and more all while considering essential public relations strategies and the integration of technology.</span></p><p></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(51 51 51 1)>The third edition not only features this new key focus but also fresh images and examples from the most frequently used AI programs (ChatGPT Google Gemini and Microsoft Copilot).</span></p><p></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(51 51 51 1)>A highly valuable guide Public Relations helps students prepare for internships and entry-level public relations jobs. It is ideal for courses in advertising journalism or marketing corporate and strategic communication.</span></p>