Transmedia Practices in the Long Nineteenth Century

<p>This volume provides engaging accounts with transmedia practices in the long nineteenth century and offers model analyses of Victorian media (e.g. theater advertising books games newspapers) alongside the technological economic and cultural conditions under which they emerged in the Anglophone world.</p><p>By exploring engagement tactics and forms of audience participation the book affords insight into the role that social agents – e.g. individual authors publishing houses theatre show producers lithograph companies toy manufacturers newspaper syndicates or advertisers – played in the production distribution and consumption of Victorian media. It considers such examples as Sherlock Holmes Kewpie Dolls media forms and practices such as cut-outs popular lectures telephone conversations or early theater broadcasting and such authors as Nellie Bly Mark Twain and Walter Besant offering insight into the variety of transmedia practices present in the long nineteenth century.</p><p>The book brings together methods and theories from comics studies communication and media studies English and American studies narratology and more and proposes fresh ways to think about transmediality. Though the target audiences are students teachers and scholars in the humanities the book will also resonate with non-academic readers interested in how media contents are produced disseminated and consumed and with what implications.</p>