Trend Leader

<p><strong>Do you know your future customer?</strong></p><p></p><p>Understanding trends can make a huge difference to your business and your customers. It can also help you level up in your career: the ability to prompt conversations about the future and help organisations adapt to change will be among the most desirable leadership skills over the next decade.</p><p></p><p><em>Trend Leader</em> is a practical guide for those working in design insight and marketing roles to gain the confidence to talk about future trends.</p><p></p><p></p><p>Read this book to understand:</p><ul><li><span style=background-color: rgba(255 255 255 1); color: rgba(33 37 41 1)>What trends are and how forward-looking businesses use them</span></li><li><span style=background-color: rgba(255 255 255 1); color: rgba(33 37 41 1)>The key skills and behaviours shared by trend leaders</span></li><li><span style=background-color: rgba(255 255 255 1); color: rgba(33 37 41 1)>The six principles of trend leadership that will supercharge your career</span></li><li><span style=background-color: rgba(255 255 255 1); color: rgba(33 37 41 1)>How trend leaders at the world's most recognised brands drive change</span></li><li><span style=background-color: rgba(255 255 255 1); color: rgba(33 37 41 1)>Your own trend leadership status and trajectory based on our Trend Leader Assessment Tool</span></li></ul><p></p>