The True Alignment

<p><strong>It cannot be overemphasized how important it is for leaders to ensure the company's mission is manifested in the roles expectations and goals of every member of the organization.</strong></p><p>Companies live or die based on their ability to communicate and deliver on the promise their brand makes to its customers. But if that message is varied or added to or even unknown by a single member of the team the resulting inefficiency conflict and disengagement will cripple a company's ability to provide value to its customers.</p><p><em>True Alignment</em> reveals the blueprint for businesses of all types and sizes for creating a company culture where everyone is aligned to the vision and strategy behind the brand intention and responsible for living out the brand promise. You will learn how to: </p><ul><li>Decipher customer expectations</li><li>Define the brand as a solution to the customer's needs</li><li>Turn the unique selling proposition into the mission</li><li>And much more</li></ul><p>You can replace the tires on a car but if you don't fix the alignment you still won't drive straight. The same goes for your company. Nothing else matters until the entire organization is aligned.</p>