Trump's Tricks

When Donald Trump threw his hat in the ring for the Republican nomination in June 2015 no one gave him a snowball's chance. As time passed however rival after rival dropped out of the race until he was alone at the top at the beginning of May 2016. How did an accomplished businessman but a newcomer to politics win a real-life version of The Apprentice? Trump's Tricks offers a psychologist's view of the tactics that were used to first attract attention in a crowded field and then to defend against and counterattack all rivals and naysayers. The author describes the maneuvers that Donald Trump used to change politics and perhaps our society forever.