Truth

<p><b>_________________</b><br><br><b>'Macdonald zeros in on the slipperiness of factuality offering an array of case studies from the worlds of history commerce and &#150; of course &#150; politics.' </b><b><i>New York Times </i></b><br><br><b>True or false? It&#146;s rarely that simple.</b><br><br>There is always more than one truth in every story. Eating meat is nutritious but it&#146;s also damaging to the environment. The Internet disseminates knowledge but it also spreads hatred. As communicators we select the truths that are most useful to our agenda.<br><br>We can select truths constructively to inspire nations encourage children and drive progressive change. Or we can select truths that give a false impression of reality misleading people without actually lying. Others can do the same motivating or deceiving us with the truth. <br><br>In <i>Truth</i> communications strategy expert Hector Macdonald explores how truth is used and abused in politics business the media and everyday life. Combining great storytelling with practical takeaways and a litany of fascinating funny and insightful case studies <i>Truth </i>is a chilling and engaging read about how profoundly our mindsets and actions are influenced by the truths that those around us choose to tell.<br><br><b>For fans of <i>Factfulness</i> </b><b><i>A Field Guide to Lies and Statistics</i></b><b> and<i> The Art of Thinking Clearly</i> a fascinating dive into the many ways in which &#145;competing truths&#146; shape our opinions behaviours and beliefs.</b></p>