Ultimate Competitive Advantage

Authors Donald Mitchell and Carol Coles conducted a ten-year study of companies that had grown the fastest over a three-year period. Their research reveals that while unsuccessful companies doggedly apply outdated business models the successful ones improve their models every two to four years.The Ultimate Competitive Advantage provides a straightforward systematic method any company can use to review and improve its business model and each of its key components: pricing costs of doing business and benefits added. Dozens of concrete examples from companies of all sizes and types are provided.