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About The Book
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BEFORE AN OFFER CAN BE PROFITABLE IT HAS TO BE MARKETABLE.Your company can create the most innovative jaw-dropping product or service ever seen. But if your offer is buried beneath the mass of marketing messages bombarding consumers every minute of every day it will never make the money it should. So whats a business owner to do? When it comes to marketing there is one solution. Figure out whats never been done put a strategy to it--and do it. From establishing a bulletproof brand that audiences love and believe in to planning your big launch UnCloned Marketing delivers a comprehensive blueprint for creating cash-generating marketing campaigns. In her fourth book Marketing and Launch Strategist Audria Richmond reveals the exact proven framework that her marketing firm uses to disrupt industries and drive sales.Complete with kick-butt advice repeatable step-by-step strategies and proven case studies from popular brands this book will help you to master marketing like the pros. Whether its just you and a laptop or youre running a large team by the end of this book youll know exactly how to: Establish yourself as an authority Create offers your audience cant wait to buy Structure and launch an out-of-the-box marketing campaign from start to finishWow new clients and customers after the sale to position them for their next purchase Hold on to your analytics. Your marketing game just completely changed.