Unconscious Marketing: 25 Cognitive Biases That Compel Your Customers To Buy (Without Them Knowing)

How Do People Really Make Decisions?We all like to believe that logic facts and common sense play a role in our decision-making processes. But thats rarely the case. More often than not we use unconscious mental shortcuts to help us evaluate the choices that are laid out before us. Sometimes these shortcuts are based on prior information and sometimes theyre based on faulty assumptions we make about the data were working with.These mental shortcuts are called cognitive biases or heuristics. None of us are immune to them. We all use them in our decision-making process whether were aware of it or not.Whatever product or service youre marketing everything you do is about getting customers to make a choice - and cognitive biases affect every choice we make.In reading this book youll come to discover how you can take advantage of these biases were all predisposed with. How you can use them to acquire more customers and multiply your sales. And all without them knowing what youre doing.