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₹12100
Out Of Stock
All inclusive*
About The Book
Description
Author(s)
Demonstrating that television (and print) can be much more powerful advertising vehicles than has ever been supposed the original research reported in this book finds that the more involved viewers are in a television programme the greater the impact of the advertising carried by the programme. The book provides insight into how an advertiser can make the firm's advertising money work harder and smarter.
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Sustainably Printed
Details
ISBN 13
9780761915829
Publication Date
-24-08-1999
Pages
-246
Weight
-339 grams
Dimensions
-152x229x13.15 mm
