Undaunted

<p><strong style=color: rgba(13 27 42 1)>Endorsed by Former FDNY Commissioner Thomas Von Essen Former Under Secretary of the U.S. Air Force and TSA Deputy Administrator Carol DiBattiste and Retired Senior FBI Executive Phillip B J Reid.</strong></p><p><span style=color: rgba(26 26 26 1)>On the morning of September 11 2001 sixteen employees of Baseline Financial Services remained on the 77th and 78th floors of Two World Trade Center. They were unaware that a second plane targeting the Twin Towers was about to crash directly into their offices. By the time the towers fell twelve had</span><span style=color: rgba(0 0 0 1)> </span><span style=color: rgba(26 26 26 1)>survived. Four had not. Undaunted is the story of what happened to the people who made it out and</span><span style=color: rgba(0 0 0 1)> what they and all of Baseline's employees </span><span style=color: rgba(26 26 26 1)>built from the wreckage of the worst morning in American memory.</span></p><p><span style=color: rgba(0 0 0 1)>Ed Zier Chief Operating Officer of Baseline Financial Services and author of Undaunted was not in the building that day. A client had moved a meeting. A two-thousand-dollar flight change fee had altered his travel schedule. An ordinary business decision made in ordinary circumstances kept him away from the office while his colleagues ran for their lives. In the months that followed Zier did what leaders do when everything falls apart. He encouraged and celebrated his colleagues' resolve to rebuild with alacrity despite the ever-present grief. Years later he embraced the opportunity to interview his surviving colleagues approached the families of the four who were lost and wrote a book that honors all of them.</span></p><p><span style=color: rgba(26 26 26 1)>Undaunted is not just another book about the catastrophe. It is a book that leads the reader to what came after it. About the</span><span style=color: rgba(0 0 0 1)> </span><span style=color: rgba(26 26 26 1)>corporate resilience that rebuilt a company from the ground up. About the leadership that held people</span><span style=color: rgba(0 0 0 1)> </span><span style=color: rgba(26 26 26 1)>together when the ground was still shaking. About the vision and the valor of professionals who refused</span><span style=color: rgba(0 0 0 1)> </span><span style=color: rgba(26 26 26 1)>to let September 11 be the last chapter of their story. It is a book that the 9/11 memorial audience will</span><span style=color: rgba(0 0 0 1)> </span><span style=color: rgba(26 26 26 1)>feel deeply and that the corporate leadership reader will carry into every difficult room they ever walk</span><span style=color: rgba(0 0 0 1)> </span><span style=color: rgba(26 26 26 1)>into.</span></p><p><span style=color: rgba(26 26 26 1)>As the 25th anniversary of 9/11 approaches Undaunted stands as one of the few</span><span style=color: rgba(0 0 0 1)> </span><span style=color: rgba(26 26 26 1)>firsthand corporate survivor narratives of that day. The readers who have found it describe it as a book</span><span style=color: rgba(0 0 0 1)> </span><span style=color: rgba(26 26 26 1)>that lingers long after the last page. The readers who have not found it yet are still looking. This is exactly</span><span style=color: rgba(0 0 0 1)> </span><span style=color: rgba(26 26 26 1)>the book they are searching for.</span></p>