Underlying Motives for Fashion Involvement

About The Book

A never-fading industry in the UK and worldwide fashion can hardly be fully explored. Every fashion choice we make has an inherent motive pulling us in a particular direction. This is a thorough research and survey conducted on the underlying motives for fashion involvement. You will learn more about how your self-esteem and social influence affect your fashion/shopping choices. Findings of this study are beneficial to students marketers and consumer psychologists.
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