Understanding American Business Jargon

Business and culture are inextricably linked each reflecting and reinforcing trends in the other. In Understanding American Business Jargon W. Davis Folsom captures the essence of both by focusing on the terms and phrases that make up our business vocabulary. From AAA to Zombie Bonds Folsom takes us on a tour of over 2500 concepts that cover the spectrum of business-speak. In this fully revised updated and expanded edition Folsom captures the spirit of business in the new millennium with such colorful terms as adhocracy Dilbert principle hyperlink traction and viral marketing. Each term is succinctly defined and described in context and many are illustrated with quotations from the popular press. Including slang acronyms a bibliography an introduction that discusses recent trends in business language and cross-referenced throughout Understanding American Business Jargon is not only a handy reference for any businessperson student or researcher but an entertaining glimpse into our constantly evolving business culture.