Understanding College Marketing Choosing a Successful School

Marketing is responsible for driving business strategy the job of enrollment marketers is to research new opportunities for the school and carefully apply segmentation targeting and positioning brand (STPB) to put a new enrollment plan on track. Then university marketers must detail the 4Ps strategy (Product - Majors Price - Tuition Place - Locality Promotion - Admissions) ensuring that they are consistent with the STPB strategy. College marketers must implement that plan and track the results. If results are not on target the university marketing plan manager must determine whether the culprit is poor implementation an inappropriate marketing mix or a biased marketing strategy. Direction or ultimately due to poor market measurement.