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About The Book
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A Brand New Text In Cross-Cultural Management Which Presents The Key Themes And Issues In Managing People And Organisations Across National And Cultural Boundaries. The Book Offers A Selective But Broad View Of Current Thinking On Culture Linked To Management, Organisation And Communication. It Also Encourages The Reader To Apply Theories And Ideas To Practice - And To Relate Them To Their Own Experience - Through Various Examples And Mini-Cases From The Business World And A Range Of Practical Activities. The Book Has Been Written For Undergraduate And Postgraduate Students Studying Cross-Cultural And International Management As Part Of Specialist International Business Programmes Or Generic Business-Related Qualifications.