Understanding Global Cultures

In the fully updated <strong>Sixth Edition </strong>of <strong>Understanding Global Cultures: Metaphorical Journeys Through 34 Nations Clusters of Nations Continents and Diversi</strong><strong>ty</strong> authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor as a method for understanding the cultural mindsets of individual nations clusters of nations continents and diversity in each nation. A cultural metaphor is any activity phenomenon or institution that members of a given culture consider important and with which they identify emotionally and/or cognitively such as the Japanese garden and American football. This cultural metaphoric approach identifies three to eight unique or distinctive features of each cultural metaphor and then discusses 34 national cultures in terms of these features. The book demonstrates how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important.