Understanding Public Relations
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About The Book

This text introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social cultural and political contexts and brings theory to life with a range of case studies including YouTube vlogging the global fair trade movement and the 2016 EU referendum in the UK.
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Details

ISBN 13
:
9781473913097
Publication Date
:
28-04-2018
Pages
:
288
Weight
:
574 grams
Dimensions
:
170x244x17.46 mm