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About The Book
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<p><i>Understanding the Born Global Firm</i> combines the many different theoretical perspectives on born globals that have been previously researched providing a unified framework to connect the antecedents types and outcomes of entrepreneurial activities pursued by such new ventures. A central case study of an international fashion firm which operates in over nine countries runs through the text highlighting the formation and success of born-globals and the importance of cultural competence.</p>
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Details
ISBN 13
9781138219113
Publication Date
-08-08-2016
Pages
-108
Weight
-211 grams
Dimensions
-138x216x7.55 mm
