English
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About The Book
Description
Author(s)
<p>Women have an affinity with the brand of perfume they wear. Despite huge marketing budgets established brands' launches often fail despite extensive marketing research and lavish resources. With case studies from Jill Sander Estee Lauder and Dior this book debunks the classic marketing techniques which often hinder the success of new perfume
Piracy-free
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Review final details at checkout.
Details
ISBN 13
9781032570167
Publication Date
-31-05-2023
Pages
-208
Weight
-248 grams
Dimensions
-137.92x215.9x11.29 mm
