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About The Book
Description
Author
This media sales primer serves as a step-by-step manual to assist students in attaining sales proficiency and confidence. The author employs a practical hands-on approach enabling readers to develop valuable professional and interpersonal skills and to improve their options for obtaining sales positions. Underwriting 101 covers the activities involved in sales work such as developing sales kits and presentations handling objections writing proposals closing and preparing underwriting announcemen