Unfair Marketing: Drive Marketing Success by Leveraging Your Company's Unique Strengths

Your company has an unfair advantage over the competition-and its an advantage just waiting for you to leverage it.It could be proprietary data or connections to influential people. Maybe its your standout marketing expert who can run circles around other marketing teams in the industry. No matter what your advantage is youre not alone in neglecting this superpower. In fact most companies dont know they have a particular advantage in the market and if they do know they dont know how to use it. In Unfair Marketing David Rodnitzky provides you with a comprehensive guide to help you identify and apply all your unfair advantages. Combining insight from more than twenty years of experience with the stories of companies that successfully leveraged their superpower David shows you how to take your business from good to exceptional by using the assets you already have.