Unfolding the Napkin

<b> An original workbook companion to the acclaimed business bestseller <i>The Back of the Napkin</i> </b> <br><br> Dan Roam's <i>The Back of the Napkin</i>, a <i>BusinessWeek</i> bestseller, taught readers the power of brainstorming and communicating with pictures. It presented a new and exciting way to solve all kinds of problems-from the boardroom to the sales floor to the cubicle jungle. <br><br> The companion workbook, <i>Unfolding the Napkin</i>, helps readers put Roam's principles into practice with step-by-step guidelines. It's filled with detailed case studies, guided do-it-yourself exercises, and plenty of blank space for drawing. Roam structured the book as a complete four-day visual-thinking seminar, taking readers step-by-step from "I can't draw" to "Here is the picture I drew that I think will save the world." <br><br> The workbook teaches readers how to:<br> •Improve their three "built-in" visual problem solving tools. <br><br> •Apply the four-step visual thinking process (look-see-imagine-show) in any business situation. <br><br> •Instantly improve their visual imaginations. <br><br> •Learn how to recognize the type of problem to choose the best visual solution. <br><br> If <i>The Back of the Napkin</i> was a guide to fine dining, <i>Unfolding the Napkin</i> is the cookbook that will soon be heavily marked up and dogeared.