Unilever Company Case Study

Case Study from the year 2018 in the subject Business economics - Company formation Business Plans grade: 78.00 course: LRPM language: English abstract: Unilever is London-based multinational company that specialises on fast-moving consumer products in more than 190 countries across the globe. However Unilever is increasingly facing stiff competition from local regional and international companies in virtually all levels from rival firms. The competition is reflected across its over 400 brands in four predominant categories namely personal care refreshments home care and foods. This calls for a strategic analysis of the company in attempts to identify sustainable recommendations in attempts to enhance the performance and competitiveness of Unilever around the world.