Universal Methods of Design Expanded and Revised

<b>This expanded and revised version of the best-selling <i>Universal Methods of Design</i> is a comprehensive reference that provides a thorough and critical presentation of 125 research methods synthesis/analysis techniques and research deliverables for human-centered design.</b> <p/>The text and accompanying photos and graphics of this classic resource are delivered in a <b>concise and accessible format </b>perfect for designers educators and students. <b>This new expanded edition includes updated information on scenarios secondary research territory maps and other chapters. </b>The addition of <b>25 new chapters</b> brings fresh relevance to the text with innovative design methods that have emerged since the first edition such as backcasting behavioral design horizon scanning and transition design. <p/><i>Universal Methods of Design Expanded and Revised</i> distills each method down to its essence in a format that helps design teams select and implement the most credible research methods suited to their design culture. Each method is presented in a two-page format. The left-hand page contains a <b>concise description of the method</b> accompanied by <b>references to further reading</b>. On the right-hand page <b>images and case studies for each method</b> are presented visually. The relevant phases for design application are highlighted as numbered icons along the right side of the page from phases 1 (planning scoping and definition) through 5 (launch and monitor). <p/><b>Build more meaningful products</b> with these methods and more: Affinity Diagramming Behavioral Mapping Bodystorming Contextual Design Critical Incident Design Directed Storytelling Empathy Maps Graffiti Walls Image Boards Parallel Prototyping Simulation Exercises Touchstone Tours and Weighted Matrix. <p/>This essential guide: <p/><ul><li>Dismantles the myth that user research methods are complicated expensive and time-consuming</li><li>Creates a shared meaning for cross-disciplinary teams</li><li>Illustrates methods with compelling visualizations and case studies</li><li>Characterizes each method at a glance</li><li>Indicates when methods are best employed to help prioritize appropriate design research strategies</li></ul><i><br>Universal Methods of Design Expanded and Revised</i> is <b>an essential resource for designers of all levels and specializations</b>.