Universal Principles of UX

<p><b>Master the art of user experience design through the 100 laws guidelines human biases and general considerations in this comprehensive cross-disciplinary encyclopedia. </b></p><p> Richly illustrated and easy to navigate <i>Universal Principles of UX</i> pairs <b>clear explanations</b> of each concept with <b>visual examples</b> of the ideas applied in practice. The book is <b>organized into six broad categories: </b></p><ul><li> Consider </li><li> Empathize </li><li> Define </li><li> Research </li><li> Design </li><li> Validate </li></ul><p> <br> And features <b>principles as diverse as: </b></p><ul><li> Design is not neutral </li><li> Make the choice easy </li><li> Some complexity cannot be reduced </li><li> Map the ecosystem </li><li> So you think you can scroll </li><li> Don't grade your own homework </li></ul><p> <br> User Experience is a field notable for its expansiveness complexity and persistent evolution. This book is not a chronological retelling of the history of user experience design. It is also not a technical how-to book that will show you how to become a perfect user experience designer one step at a time. It's<b> a philosophical anthology of case studies situations problems and contradictions</b> encountered across more than fifteen years of working on real world client projects that will <b>teach you how to think rather than tell you what to do</b>. </p><p> Each principle is presented in a<b> two-page format</b>. The left-hand page contains a succinct definition a full description of the principle examples of its use and guidelines for use. <b>Sidenotes</b> appear to the right of the text and provide elaborations and references. The right-hand page contains<b> visual examples and related graphics</b> to support a deeper understanding of the principle. </p><p> This landmark reference is the standard for designers engineers managers and students who seek to broaden and improve their user experience design expertise. <p/> The titles in the <b>Rockport Universal series</b> offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers architects engineers students and anyone who is interested in expanding and enriching their design knowledge. </p>