Unleashing Data Potential with Data Divinity for Data lake

According to a recent Statista report (Norrestad 2022) the Fintech industry has experienced significant growth with a 68% increase in Fintech startups from 2018 to 2021. Additionally the global Fintech market is projected to grow at a compound annual growth rate (CAGR) of 23.58% from 2021 to 2025 as stated in the (81 Key Fintech Statistics 2021/2022: Market Share & Data Analysis n.d.). This rapid growth is expected to lead to a surge in digital transactions within a short period. To effectively compete and make strategic business decisions with a wide range of insights Fintech companies need to establish and maintain foolproof Cloud Data Lakes. However building and managing a data lake has become problematic due to inappropriate management decisions non-strategic approaches technical solutions and inefficient governance. To address these challenges and their impact on the Fintech business this research paper proposes a conceptual framework and strategies for identifying pain points in building a cloud data lake within the Fintech industry specifically to BNPL - Buy-Now-Pay-Later. The proposed framework will offer a comprehensive 360° view for managing constraints.