Unlocking Consumer Choices: Understanding the Dynamics of Private-Label Brands in the Grocery Industry

English

Unlocking Consumer Choices: Understanding the Dynamics of Private-Label Brands in the Grocery Industry

Name: Unlocking Consumer Choices: Understanding the Dynamics of Private-Label Brands in the Grocery Industry
Price: 400 INR
Availability: InStock
ISBN: 9788119524334

Dr. Bhavin Pandya & Dr. Krupa Mehta

English

₹400

(All inclusive*)

Paperback

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About The Book

Description

Author

Unlocking Consumer Choices: Understanding The Dynamics Of Private Label Brands In The Grocery Industry is a scholarly exploration of changing consumer behavior and economic shifts in the grocery sector. Focused on private-label brands the book delves into challenges solutions and insights for sustainable grocery production. The author analyzes consumer behavior intricacies providing valuable insights for marketers. Highlighting cross-cultural dynamics and success stories in Ahmedabad and Gandhinagar this work is an essential resource for industry professionals navigating the complex landscape of private-label brands in the grocery industry.