Unlocking Unicorn Secrets

In 2022 India second only to the US produced more unicorns than any other country in the world. Although ours is a vibrant ecosystem that encourages young minds to take the entrepreneurial plunge the road ahead is full of pitfalls.Unlocking Unicorn Secrets captures the entrepreneurial journeys of some of India''s new-age founders and looks at the challenges they faced and how they overcame them. It covers themes such as developing an idea building out the minimum viable product (MVP) finding a co-founder setting up the founding team raising funds and scaling the business among others. Through primary research and a series of interviews conducted with the founders of these billion-dollar companies the authors weave a narrative that is both accessible and informative.The book is a manifestation of the authors'' passion for inculcating the entrepreneurial mindset in our nation''s youth which they do masterfully by illustrating the success stories of India''s top unicorns.