English
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About The Book
Description
Author
Drawing on the results of empirical research across a number of authentic advertisements from around the world this book presents a comprehensive analysis of the persuasive power of figurative communication in advertising and explores their impact on comprehension effectiveness appreciation and arousal of emotion in multicultural audiences.
Piracy-free
Assured Quality
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*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
Details
ISBN 13
9781108461863
Publication Date
-01-07-2026
Pages
-322
Weight
-438 grams
Dimensions
-152.4x228.6x17.14 mm
