Innovation is about the future. Without it you lose sight of tomorrow. Innovation is an exceptional exclusive and realistic idea that separates you from others without a second thought. The purpose of Unpuzzling Innovation - Mastering Innovation Management in a Structural Way is to demystify the puzzle of innovation in a structural way. ● Classify digital innovation into a broader spectrum ● Set principles for managing innovation and handling risk ● Recognize innovators with creative traits ● Reinvent business direction model cultures or product/service/solution ● Develop the next practices to manage a balanced and dynamic innovation portfolio ● Strike the right balance between ideation and execution of innovation management ● Identify pitfalls on the journey of digital innovation ● Measure the effects of innovation on turnover and market share