Unreasonable Hospitality

Hailing from Sleepy Hollow New York Will Guidara has been immersed in the restaurant industry since the age of thirteen. He is a graduate of the school of hotel administration at Cornell University and attended culinary school in the north of Spain. Guidara trained in the dining rooms of Tribeca Grill Spago and Tabla and opened the restaurants at the Museum of Modern Art before becoming the general manager of Eleven Madison Park in 2006. <p><b>Essential lessons in hospitality for every business from the former co-owner of legendary restaurant Eleven Madison Park.</b><br><br>Will Guidara was twenty-six when he took the helm of Eleven Madison Park a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later EMP was named the best restaurant in the world.<br><br>How did Guidara pull off this unprecedented transformation? Radical reinvention a true partnership between the kitchen and the dining room—and memorable over-the-top bespoke hospitality. Guidara’s team surprised a family who had never seen snow with a magical sledding trip to Central Park after their dinner; they filled a private dining room with sand complete with mai-tais and beach chairs to console a couple with a cancelled vacation. And his hospitality extended beyond those dining at the restaurant to his own team who learned to deliver praise and criticism with intention; why the answer to some of the most pernicious business dilemmas is to give more—not less; and the magic that can happen when a busser starts thinking like an owner.<br><br>Today every business can choose to be a hospitality business—and we can all transform ordinary transactions into extraordinary experiences. Featuring sparkling stories of his journey through restaurants with the industry’s most famous players like Daniel Boulud and Danny Meyer Guidara urges us all to find the magic in what we do—for ourselves the people we work with and the people we serve.</p> <b>Guidara makes his nonfiction debut with an enthusiastic guide for leaders [and asserts] sage advice about leadership.</b> <b>Will Guidara weaves heartfelt stories and keen observations to illustrate how purposeful no-holds-barred hospitality satisfies our essential need to belong. An exceptional book for anyone or any organization aiming to excel at human connection.</b> <b>In this book Will Guidara shows us how to lead and to serve at the next level by building a foundation of hospitality and creating a people-first “working together” culture. It’s an inspiring book for businesses in every industry.</b> <b>Working alongside Will Guidara is the ultimate masterclass in how to thoughtfully improve the lives of those around you. He is now sharing his truly remarkable gift with the world in this keenly observant and heartfelt must-read for anyone looking to stand out from the pack.</b> <b>One of the five best management books I have ever read. Plus it is the most engaging and entertaining – by a wide margin. This is flat out not a book to miss.</b>