Unsold Mindset

<p><strong>What if the greatest salespeople on the planet are the opposite of who you think they are?</strong></p><p>Everyone sells every day. It's why the most successful people are better than most at selling themselves their ideas or their products and services.</p><p>Yet when people hear the word <em>sales </em>they think of an overly confident articulate extrovert (at best) or a pushy know-it-all huckster (at worst). Because of these misperceptions when we find ourselves in a situation where we need to sell we feel compelled to put on the persona of a good salesperson. But there's a disconnect between who we think good salespeople are and who they <em>actually </em>are. In any room they're not the most self-confident they're the most self-aware. They're not the most sociable they're the most socially aware. And they don't succeed in spite of obstacles they succeed <em>because </em>of obstacles.</p><p>Colin Coggins and Garrett Brown sought out some of the most successful people from all walks of life including CEOs entrepreneurs doctors trial lawyers professional athletes agents military leaders artists engineers and countless others in hopes of understanding why these people are so extraordinary. Colin and Garrett found that as different as all these incredible people were they all had an eerily similar approach to selling. It didn't matter if they were perceived as optimists or pessimists logical or emotional introverted or extroverted jovial or stoic--<em>they were all unsold on</em> <em>what it meant to sell and unsold on who people expected</em> <em>them to be.</em></p><p><em>The Unsold Mindset </em>reveals a counterintuitive approach not just to selling but to life. It's a journey toward an entirely new mindset--the greatest sellers on the planet aren't successful because of what they do they're successful because of what they think. Being a good person and a good salesperson aren't mutually exclusive. <em>The Unsold Mindset </em>will change the way you think about selling <em>and</em> the way you think about yourself.</p>