Upcycled Fashion E-business in the UK

Sustainability a key topic in UK with growing demand by consumers for products made from materials that respect the environment. Leather although an organic material is not considered to be sustainable as the processing of it causes harm to the environmentparticularly in countries such as India. Here the flourishing Indian leather industry generates high levels of waste that frequently ends in landfill. Fashion design plays an important role in shaping market demand and addressing levels of waste through improved design and generating awareness within consumers. However few designers have tackled this topic of ‘waste’ Indian leather. Therefore this practice-based study has investigated how waste leather can be ‘upcycled’ to create a new fashion accessories brand.