English
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About The Book
Description
Author
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<p>Urban Events Place Branding and Promotion explores the phenomenon of place event marketing examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature capturing the growing interest in place promotion and offers in-depth insights on the role of events.</p>
Piracy-free
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Details
ISBN 13
9781138354395
Publication Date
-07-10-2019
Pages
-220
Weight
-412 grams
Dimensions
-156x234x13.3 mm
