Urban Prose Pronunciation as a Linguistic and Cultural Phenomenon

The monograph presents the experience of a linguocultural study of the Ural urban vernacular as a variant of popular culture with its characteristic values stereotypes notions attitudes and injunctions. Speech material (oral texts-conversations private correspondence letters addressed to the President of Russia representatives of the city administration letters of prisoners as well as written statements on a given topic) is collected by the method of participant observation. Authentic texts are viewed as documents of an era truthfully recreating the biography of a whole generation of people who were members of one typified linguo-sociocultural community and moved into another linguo-sociocultural environment.The analysis of texts was performed using the method of cultural scenario reconstruction which allowed to identify the dominant cultural meanings and constants of the Prolific linguoculture.