User-Centered Translation

<p>Translators want to take their readers into account but traditional translation theory does not offer much advice on how to do that. <i>User-Centered Translation</i> (UCT) offers practical tools and methods to help empower translators to act for their readers. This book will help readers to: </p><ul> <li>Create mental models such as personas</li> <li>Test translations with usability testing methods</li> <li>Carry out reception research</li> </ul><p>Including assignments case studies and real-life scenarios ranging from the translation of user instructions and EU texts to literary and audiovisual translation this is an essential guide for students translators and researchers.</p>