Using Semiotics in Retail

<p><b>WINNER: </b><i>Business Book Awards 2023</i> <i>- Sales & Marketing</i><br><b><br>Boosting retail sales is more important than ever. Stand out in a global digital marketplace grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in physical stores.</b> <p/>Practical accessible and based on 20 years of global marketing experience <b><i>Using Semiotics in Retail</i></b> shows retailers of all sizes how to upgrade and empower their marketing today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever Freshippo H&M Google Toyota and many more. <p/><b><i>Using Semiotics in Retail</i></b> shares game-changing marketing insights in categories such as FMCG fashion technology and entertainment drawn from China India Mexico the US and the UK. The book is supported by online resources that include templates and interactive exercises. <b><i>Using Semiotics in Retail</i></b> equips readers with a set of powerful tools which readers can use straight away to create engaging and successful retail marketing.</p>