UX Titans

<p><strong>What do leading UX professionals wish they had known at the start of their careers?</strong></p><p>In this book you'll find the answers - directly from the source.</p><p>We interviewed 19 UX Titans: seasoned professionals from the industry respected researchers from academia or influential voices with large followings in the UX community. Each of them generously shared the insights lessons and hard-won advice they wish someone had told them when they were just starting out.</p><p>These conversations were systematically analyzed and synthesized into clear actionable insights that go beyond individual experiences to reveal common patterns and shared truths.</p><p></p><p><strong>What you'll learn from the UX Titans:</strong></p><ul><li>What personal qualities help people thrive in UX?</li><li>How to find and grow the right UX team members?</li><li>How to strategically embed UX in an organization - and win support?</li><li>How to succeed in UX with different budgets?</li><li>How to measure UX in practical projects and show it's return of investment (ROI)?</li><li>Which mindset is needed to succeed in UX?</li><li>Which are the best UX methods - and which are overrated?</li><li>... and much more</li></ul><p></p><p><strong>This is not just another collection of UX tools. </strong>It's a powerful synthesis of expert knowledge - from voices that played and shaped the UX field for years. Whether you're just beginning your UX career or are already a seasoned UX professional yourself this book will sharpen your perspective and help you build your team.</p><p></p><p><strong>This book is for you if you want to:</strong></p><ul><li>Start your UX journey with real-world insights from proven experts</li><li>Lead grow or transform UX within your team or organization</li><li>Learn from professionals who influence how UX is experienced practiced and taught</li></ul><p></p><p><strong>Get unique insights from the UX Titans - leaders from industry academia and the wider design community.</strong></p><p>Start reading now and take your UX journey to the next level.</p><p></p><p><em>Featured UX Titans are: Bill Albert Carmen Fehrenbach Dominique Winter Gabriela Gomes Gert-Dieter Tuzar Guido Meier-Arendt Katja Busch Kerstin Dyck Kevin Liang Lutz Krauß Marc Hassenzahl Matthias Schulz Nis Boy Naeve Oliver Kulpi Sarah Diefenbach Thomas Vöhringer-Kuhnt Tobias Oberpaul Ulf Schubert and Uwe Betzin</em></p>