Value-Based Pricing

<p><b>A Groundbreaking Pricing Model for the New Business Landscape</b></p><p><i>Why would any customer choose Brand X over Brand Y regardless of price? In a word: Value.</i></p><p>When customers feel they are getting good value from your product or service they are more than happy to pay more-which is good news for you and your business. Even in today's global market-with its aggressive competitors low-cost commodities savvy consumers and intangible digital offerings-you can outsell and outperform the rest using <i>Value-Based Pricing.</i> Done correctly this method of pricing and selling helps you:</p><ul> <li>Understand your customers' wants and needs</li><li>Focus on what makes your company different</li><li>Quantify your differences and build a value-based strategy</li><li>Communicate your value directly to your customers</li></ul><p>Now more than ever it is essential for you to reexamine the reality of the value you offer customers-and this step-by-step program shows you how.</p><p>Developed by global consultants Harry Macdivitt and Mike Wilkinson <i>Value-Based Pricing</i> identifies three basic elements of the Value Triad: revenue gain cost reduction and emotional contribution. By delivering these core values to your customers-through marketing selling negotiation and pricing-you can expect an increase in profits productivity <i>and</i> consumer goodwill. These are the same value-based strategies used by major companies such as Philips Alstom Siemens and Virgin Mobile. And when it comes to today's more intangible markets-such as consulting services or digital properties like e-books and music files-these value-based strategies are more important than ever.</p><p>So forget about your old pricing methods based on costs and competition. Once you know your own value-and how to communicate it to others-everybody profits.</p>