English
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About The Book
Description
Author
An examination of consumer decision-making on products or services of variable quality. It addresses consumer-producer interaction at the level of the individual consumer; quality consumption experience and willingness-to-pay; and how these issues affect the decision-making process.
Piracy-free
Assured Quality
Secure Transactions
Delivery Options
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*COD & Shipping Charges may apply on certain items.
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Details
ISBN 13
9780765604644
Publication Date
-31-08-1999
Pages
-336
Weight
-707 grams
Dimensions
-178x254x19.26 mm
