Viral Mystification : Impact of social media marketing on the hospitality industry

The Internet has brought about a lot of changes in hotel industry specifically on the marketing section. It has assisted the firms to collaborate and coordinate different activities and also reach the customers in different corners of the globe. Social media marketing is an important part of internet that helps the firm to stay connected to the customers. It comprises of aspects such as online advertising; publishing of credible information for customers; communicating with the customers through discussion forums blogs social networks and much more. Thus social media marketing has a great deal of impact on the hotel industry itself. It helps to increase the customer base of the hotels by understanding their concerns responding to their queries and also providing better services based on the opinions shared. Being an avid traveller myself there have been instances wherein I have experienced manipulations through social media. However considering my educational background and my work experience I was eager to learn more about the social media marketing and its impact on hospitality industry. My experiences with tourism and its influence on internet in transforming the tourism industry is what influenced me to write this book.