Virtual Marketing

This book aims to elucidate the concept of virtual or digital marketing underscore its significance compare it with traditional marketing methods highlight digital marketing's benefits and present a variety of digital marketing strategies businesses can employ. The rise of virtual marketing and business development has accelerated with the advent of COVID-19 pushing many companies to adapt to digital-first approaches as traditional face-to-face networking and referrals became less viable. Virtual marketing with its rich history and established practices has grown in importance for several critical reasons marking a significant shift in how businesses approach marketing and consumer engagement.The aim of the book Virtual Marketing is to equip businesses and marketing professionals with an in-depth understanding of digital marketing strategies and practices. It intends to bridge the gap between traditional marketing approaches and the digital landscape highlighting the advantages and applications of virtual marketing. The book will be of helpful to entrepreneurs marketing practitioners and students seeking to leverage digital channels for brand growth and customer engagement.